[Demo] CRM

[Demo] FashionForward BVBA

E-commerce and POS for a fashion brand.

FashionForward sells through boutiques and online, needing unified commerce.

Challenge

Online and in-store inventory managed separately — causing double-sells.

Deployed solution

Odoo Online with Website, Inventory, Sales and Point of Sale fully synchronised across boutiques and webshop.

Results

Double-sells eliminated. Online sales grew 55% in the first 6 months.

Conclusion

FashionForward BVBA now delivers a seamless omnichannel experience. Customers browse the same live inventory whether they are online or in-store, and the brand has the operational foundation to scale to new boutique locations without complexity.

Project Stages

2023-11-01

Discovery

Omnichannel strategy defined. Product variant structure and loyalty programme requirements mapped.

2023-12-15

Design

Webshop design, POS layout and inventory rules validated with boutique managers.

2024-01-15

Build

Odoo Online configured. POS terminals set up in all boutiques. Webshop built and themed.

2024-03-15

Product Import & UAT

Full product catalogue imported with variants. End-to-end omnichannel flow tested.

2024-05-01

Launch

Spring collection launch used as go-live milestone. First week exceeded sales targets.

"Our customers see the same stock online and in-store. That trust is priceless."

E-commerce Manager, FashionForward