2024-02-01
Discovery
Membership tiers, billing cycles and churn patterns analysed across all 15 centres.
CityGym runs 15 fitness centres and needed automated membership billing.
Manual membership renewals led to churn and inconsistent revenue collection.
Odoo Online with Sales, Accounting and Subscriptions — membership lifecycle fully automated from sign-up to renewal.
Membership churn reduced by 28%. Revenue collection fully automated.
CityGym Network freed its staff from the burden of manual renewals and payment chasing. Members now manage their own subscriptions, and the network has the financial visibility to make strategic decisions about each location.
2024-02-01
Membership tiers, billing cycles and churn patterns analysed across all 15 centres.
2024-03-15
Subscription plans, automation rules and member portal designed.
2024-04-15
Odoo Online configured. All membership plans, pricing and renewal rules set up.
2024-06-15
All active memberships migrated. Renewal automation tested for all plan types.
2024-08-01
Go-live at the start of peak back-to-gym season. First automated renewal batch ran flawlessly.
"We stopped chasing renewals and started focusing on members."